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2006
The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures
Atuahene-Gima, K. (First Author), Li, H. (Participant Author) & De Luca, L. M. (Participant Author), 2006, 在: Industrial Marketing Management. 35, 3, 页码 359-372科研成果: 期刊稿件 › 期刊论文