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• 2006

  The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures

  Atuahene-Gima, K. (First Author), Li, H. (Participant Author) & De Luca, L. M. (Participant Author), 2006, 在: Industrial Marketing Management. 35, 3, 页码 359-372

  科研成果: 期刊稿件 › 期刊论文

  • Marketing Strategy 100%
  • Performance 80%
  • Technology 40%
  • Product Development 20%
  • New Venture 20%
  101 引用 (Web of Science)

  

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    • Citation Indexes: 151
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    • Readers: 308

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