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2023
Foreign market involvement, entry-mode learning potential and SME internationalization outcomes
Elbanna, S., Hsieh, L., Narooz, R., Marinova, S., Puthusserry, P., Karmowska, J., Tsai, S.-H. T. & Zhang, Y., 2023, 在: Management Decision. 25 页码科研成果: 期刊稿件 › 期刊论文
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2017
SME international business models: The role of context and experience
Child, J. (First Author), Tsai, T. (Participant Author), Zhang, Y. (Participant Author), Narooz, R. (Participant Author), Marinova, S. (Participant Author), Hsieh, L. (Participant Author), Elbanna, S. (Participant Author), Puthusserry, P. (Participant Author) & Karmowska, J. (Participant Author), 2017, 在: Journal of World Business. 52, 5, 页码 664-679科研成果: 期刊稿件 › 期刊论文
80 引用 (Web of Science)
- Citations
- Citation Indexes: 135
- Policy Citations: 4
- Captures
- Readers: 1122
- Mentions
- Blog Mentions: 1
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2014
Non-targeted customers in individualistic versus collectivistic cultures
Nguyen, B. (First Author), Chen, J. (Participant Author), Yu, X. (Participant Author) & Chen, C.-H. S. (Participant Author), 2014, 在: The Service Industries Journal. 34, 15, 页码 1199-1218科研成果: 期刊稿件 › 期刊论文
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2013
A framework of brand likeability: an exploratory study of likeability in firm-level brands
Nguyen, B. (First Author), Chen, J. (Participant Author) & Melewar, T. C. (Participant Author), 2013, 在: Journal of Strategic Marketing. 21, 4, 页码 368-390科研成果: 期刊稿件 › 期刊论文
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The Brand Likeability Effect: Can Firms make Themselves more Likeable?
Nguyen, B. (First Author), Chen, J. (Participant Author) & Melewar, T. C. (Participant Author), 2013, 在: Journal of General Management. 38, 3, 页码 25-50科研成果: 期刊稿件 › 期刊论文
