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• 2020

  Consumer Choices Across Seemingly Disparate Product Categories(CEIBS Working Paper, No. 029/2020/MKT, 2020)

  Lin, C. & Bowman, D., 7月 2020.

  科研成果: 工作论文

  文档

  • Category 100%
  • Consumers 100%
  • Process 37%
  • Consumption 25%
  • Motor Vehicles 12%
  91 下载量 (Pure)

• Increase Adoption and Shorten the Calendar: A New Formula that Cultivates Innovators(CEIBS Working Paper, No. 034/2020/MKT, 2020)

  Zhang, Y., Feng, W., Hult, G. T. M. & Lin, C., 2020.

  科研成果: 工作论文

  文档
  72 下载量 (Pure)

• Information Search and Product Returns across Mobile and Traditional Online Channels(CEIBS Working Paper, No. 033/2020/MKT, 2020)

  Zhang, Y., Voorhees, C. M., Lin, C., Chiang, J., Hult, G. T. M. & Calantone, R. J., 7月 2020.

  科研成果: 工作论文

  文档

  • Return 100%
  • Search 66%
  • Channels 55%
  • Information 44%
  • Customer 33%
  68 下载量 (Pure)