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2024
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products
Chen, Q., Wang, Y. & Zhang, Y., 6 5月 2024, 在: Journal of Marketing. 88, 5, 页码 46-62 17 页码科研成果: 期刊稿件 › 期刊论文
开放访问文档 -
How Users Drive Value in Two-sided Markets Platform Designs That Matter 1
Zhou, Z., Zhang, L. & Van Alstyne, M., 3月 2024, 在: MIS Quarterly. 48, 1, 页码 1-30 30 页码科研成果: 期刊稿件 › 期刊论文
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2023
Decoupling in international business: The 'new' vulnerability of globalization and MNEs' response strategies
Cui, V. (First Author), Vertinsky, I. (Participant Author), Wang, Y. (Participant Author) & Zhou, D. (Participant Author), 2023, 在: Journal of International Business Studies. 54, 8, 页码 1562-1576 15 页码科研成果: 期刊稿件 › 期刊论文
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Friend or foe? The impact of refurbished products in markets with network effects and standards competition
Zheng, Y., Qi, W. & Park, C. H., 2023, 在: Journal of Operations Management. 19 页码科研成果: 期刊稿件 › 期刊论文
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Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal
Jin, L., Wang, Y. & Zhang, Y., 2023, 在: Journal of Marketing. 87, 5, 页码 776-792 17 页码科研成果: 期刊稿件 › 期刊论文
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The political economy and dynamics of bifurcated world governance and the decoupling of value chains: An alternative perspective
Vertinsky, I. (First Author), Kuang, Y. (Participant Author), Zhou, D. (Participant Author) & Cui, V. (Participant Author), 2023, 在: Journal of International Business Studies. 54, 7, 页码 1351-1377 27 页码科研成果: 期刊稿件 › 期刊论文
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2022
Estimating Life Cycle Sales of Technology Products with Frequent Repeat Purchases: A Fractional Calculus-Based Approach
Lotfi, A. (First Author), Jiang, Z. (Participant Author), Lotfi, A. (Participant Author) & Jain, D. C. (Participant Author), 2022, 在: Information Systems Research.科研成果: 期刊稿件 › 期刊论文
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"It Could Be Better" Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information
Li, X. (First Author), Hsee, C. (Participant Author) & O'Brien, E. (Participant Author), 4 11月 2022, 在: Journal of Marketing Research. 18 页码科研成果: 期刊稿件 › 期刊论文
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L'Art Pour l'Art: Experiencing Art Reduces the Desire for Luxury Goods
Wang, Y., XU, A. & Zhang, Y., 2022, 在: Journal of Consumer Research.科研成果: 期刊稿件 › 期刊论文
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Residential mobility or mobile residentiality? Exploring the effects of place stability and variety in consumer psychology
Wang, Y., 7月 2022, 在: Journal of Consumer Psychology. 32, 3, 页码 537-540 4 页码科研成果: 期刊稿件 › 期刊论文
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The Effect of Marketing Breadth and Competitive Spread on Category Growth
Xiang, Y. (First Author), Soberman, D. (Participant Author) & Gatignon, H. (Participant Author), 2月 2022, 在: Production and Operations Management. 31, 2, 页码 622-644 23 页码科研成果: 期刊稿件 › 期刊论文
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2021
Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households
Lin, C. (First Author), Chiang, J. (Participant Author), Zhang, Y. (Participant Author) & Chen, Y. (Participant Author), 2021, 在: Marketing Science. 40, 6, 页码 1123-1146科研成果: 期刊稿件 › 期刊论文
开放访问文档 -
Is Relevancy Everything? A Deep Learning Approach to Understand the Coupling of Image and Text
Cao, J., Li, X. & Zhang, L., 2021, 在: Management Science.科研成果: 期刊稿件 › 期刊论文
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2019
Doptimal Market Entry Timing for Successive Generations of Technological Innovations
Jiang, Z. (First Author), Jain, D. C. (Participant Author) & Qu, X. (Participant Author), 2019, 在: MIS Quarterly. 43, 3, 页码 787-+科研成果: 期刊稿件 › 期刊论文
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New vistas for marketing strategy: digital, data-rich, and developing market (D-3) environments
Sridhar, S. (First Author) & Fang, E. (Participant Author), 2019, 在: Journal of the Academy of Marketing Science. 47, 6, 页码 977-985科研成果: 期刊稿件 › 期刊论文
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2014
Consumer favorites and the design of news
Xiang, Y. (First Author) & Soberman, D. (Participant Author), 2014, 在: Management Science. 60, 1, 页码 188-205科研成果: 期刊稿件 › 期刊论文
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2012
Determining Consumers' Discount Rates with Field Studies
Yao, S. (First Author), Chiang, J. (Participant Author), Mela, C. F. (Participant Author) & Chen, Y. (Participant Author), 2012, 在: Journal of Marketing Research. 49, 6, 页码 822-841科研成果: 期刊稿件 › 期刊论文
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2009
The Effect of the Governance Environment on Marketing Channel Behaviors: The Diamond Industries in the US, China, and Hong Kong
Li, S. (First Author), Zhou, D. (Participant Author) & Karande, K. (Participant Author), 2009, 在: Journal of Business Ethics. 88, 页码 453-471科研成果: 期刊稿件 › 期刊论文
