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• 2021

  Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

  Lin, C. (First Author), Chiang, J. (Participant Author), Zhang, Y. (Participant Author) & Chen, Y. (Participant Author), 2021, 在: Marketing Science. 40, 6, 页码 1123-1146

  科研成果: 期刊稿件 › 期刊论文

  开放访问

  文档

  • Girls 100%
  • Boys 100%
  • Expenditure 60%
  • Enterprise 60%
  • e-Commerce Marketing 60%
  3 引用 (Web of Science)

  124 下载量 (Pure)

  

  • Citations
    • Citation Indexes: 5
  • Captures
    • Readers: 57
  • Mentions
    • News Mentions: 1

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• H&H Group: A Global Firm with Chinese Origins (A)

  David, E. M. & Xue, W., 30 4月 2021, 10 页码.

  科研成果: 其它稿件 › 案例

  • Chinese 100%
  • Health 100%
  • Groups 100%
  • Happiness 100%
  • Company 80%

• H&H Group: A Global Firm with Chinese Origins (B)

  David, E. M. & Xue, W., 30 6月 2021, 11 页码.

  科研成果: 其它稿件 › 案例

  • Groups 100%
  • Target Audience 25%
  • Roots 25%
  • Acquisition 25%
  • Acculturation 25%