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• 2006

  Winning the China Vitamin War by Building a Strong Brand

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 1月 2006, 28 页码.

  科研成果: 其它稿件 › 案例

  • Markets 100%
  • Market 100%
  • Health 60%
  • Supplement 60%
  • Sales 60%

• 打造强势品牌，制胜中国维生素市场

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 1月 2006, 17 页码.

  科研成果: 其它稿件 › 案例

  • Marketing Management 100%
  • Multivitamin 100%
  • Business Environment 50%
  • Market Leader 50%
  • Business People 50%