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• 2013

  A framework of brand likeability: an exploratory study of likeability in firm-level brands

  Nguyen, B. (First Author), Chen, J. (Participant Author) & Melewar, T. C. (Participant Author), 2013, 在: Journal of Strategic Marketing. 21, 4, 页码 368-390

  科研成果: 期刊稿件 › 期刊论文

  • Conceptualization 100%
  • Attachment 100%
  • Emotions 75%
  • Consumer Perception 50%
  • Understanding 50%
  

  • Citations
    • Citation Indexes: 41
  • Captures
    • Readers: 131
  • Social Media
    • Shares, Likes & Comments: 72740

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• Selling to the urban Chinese in East Asia: Do CSR and value orientation matter?

  Ramasamy, B. (First Author), Yeung, M. C. H. (Participant Author) & Chen, J. (Participant Author), 2013, 在: Journal of Business Research. 66, 12, 页码 2485-2491

  科研成果: 期刊稿件 › 期刊论文

  • Corporate Volunteering 100%
  • Corporate Social Responsibility 100%
  • Chinese 75%
  • Value-Orientation 50%
  • Consumers 50%
  

  • Citations
    • Citation Indexes: 38
  • Captures
    • Readers: 127

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• The financial impact of product recall announcements in China

  Zhao, X. (First Author), Li, Y. (Participant Author) & Flynn, B. B. (Participant Author), 2013, 在: International Journal of Production Economics. 142, 1, 页码 115-123

  科研成果: 期刊稿件 › 期刊论文

  • Stock Market 100%
  • Market Reaction 100%
  • Research 100%
  • Company 100%
  • China 100%
  71 引用 (Web of Science)

  

  • Citations
    • Citation Indexes: 102
  • Captures
    • Readers: 155

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