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• 2016

  Drivers and customer satisfaction outcomes of CSR in supply chains in different institutional contexts A comparison between China and Taiwan

  Jean, R.-J. (First Author), Sinkovics, R. (Participant Author), Zhao, X. & Wang, Z., 2016, 在: International Marketing Review. 33, 4, 页码 514-529

  科研成果: 期刊稿件 › 期刊论文

  • Corporate Volunteering 100%
  • Supply Chain Management 75%
  • Institutional Context 58%
  • Customer 41%
  • Satisfaction 41%
  

  • Citations
    • Citation Indexes: 27
  • Captures
    • Readers: 147

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• Initial Job Choice in the Greater China Region: The role of corporate social responsibility

  Ramasamy, B. (First Author), Yeung, M. C. H. (Participant Author) & Rowley, C. (Participant Author), 2016, 在: Journal of General Management. 41, 3, 页码 53-70

  科研成果: 期刊稿件 › 期刊论文

  • Hong Kong China 100%
  • Conjoint Analysis 100%
  

  • Citations
    • Citation Indexes: 5
  • Captures
    • Readers: 13

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• Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns

  Oh, H. (First Author), Zhang, Y. (Participant Author), Currim, I. S. (Participant Author), Lim, J. (Participant Author) & Bae, J. (Participant Author), 2016, 在: European Journal of Marketing. 50, 5/6, 页码 838-862

  科研成果: 期刊稿件 › 期刊论文

  • Marketing 100%
  • Capital Market Returns 77%
  • Corporate Volunteering 55%
  • Corporate Social Responsibility 55%
  • Specific Industry 44%
  

  • Citations
    • Citation Indexes: 23
  • Captures
    • Readers: 87

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