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• 2006

  Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers

  Jeong, I. (First Author), Zhou, D. (Participant Author) & Pae, J. H. (Participant Author), 2006, 在: Industrial Marketing Management. 35, 3, 页码 348-358

  科研成果: 期刊稿件 › 期刊论文

  • Simultaneous Engineering 100%
  • Support 75%
  • Chinese 50%
  • Performance 50%
  • Influence 50%
  70 引用 (Web of Science)

  

  • Citations
    • Citation Indexes: 129
  • Captures
    • Readers: 192

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• Baby-first Child Car Seats: From Exportation to Domestic Sales

  Zhou, D. & Shu, J., 1 1月 2006, 15 页码.

  科研成果: 其它稿件 › 案例

  • Motor Vehicles 100%
  • China 75%
  • Markets 75%
  • Market Barrier 25%
  • Balance of Trade 25%

• The impact of self-construal on aesthetic preference for angular versus rounded shapes

  Zhang, Y. (First Author), Price, L. J. (Participant Author) & Feick, L. (Participant Author), 2006, 在: Personality and Social Psychology Bulletin. 32, 6, 页码 794-805

  科研成果: 期刊稿件 › 期刊论文

  • Construal 100%
  • Preference 37%
  • Research 12%
  • Field Study 12%
  99 引用 (Web of Science)

  

  • Citations
    • Citation Indexes: 160
  • Captures
    • Readers: 198
  • Mentions
    • Blog Mentions: 1

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• Winning the China Vitamin War by Building a Strong Brand

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 1月 2006, 28 页码.

  科研成果: 其它稿件 › 案例

  • Markets 100%
  • Market 100%
  • Health 60%
  • Supplement 60%
  • Sales 60%

• 宝贝第一：从出口到内销

  周东生 & 舒金斯 , 1 1月 2006, 15 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Sales 100%
  • Market Barrier 33%
  • Economies of Scale 33%
  • South East Asia 33%

• 打造强势品牌，制胜中国维生素市场

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 1月 2006, 17 页码.

  科研成果: 其它稿件 › 案例

  • Marketing Management 100%
  • Multivitamin 100%
  • Business Environment 50%
  • Market Leader 50%
  • Business People 50%

• 品牌应为顾客传递价值

  Burgers, W. P. (First Author) & 刘鑫 (Participant Author), 2006, 在: 成功营销. 4, 页码 40

  科研成果: 期刊稿件 › 期刊论文

• 谈价值 不要谈价格

  Burgers, W. P. (First Author), 2006, 在: 致富时代. 2, 页码 26-27

  科研成果: 期刊稿件 › 期刊论文

• 战略制定：“趋利”还是“避害”

  Zhou, D. (First Author), 2006, 在: 北大商业评论. 11, 页码 20-23

  科研成果: 期刊稿件 › 期刊论文