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2006
Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers
Jeong, I. (First Author), Zhou, D. (Participant Author) & Pae, J. H. (Participant Author), 2006, 在: Industrial Marketing Management. 35, 3, 页码 348-358科研成果: 期刊稿件 › 期刊论文
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Baby-first Child Car Seats: From Exportation to Domestic Sales
Zhou, D. & Shu, J., 1 1月 2006, 15 页码.科研成果: 其它稿件 › 案例
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The impact of self-construal on aesthetic preference for angular versus rounded shapes
Zhang, Y. (First Author), Price, L. J. (Participant Author) & Feick, L. (Participant Author), 2006, 在: Personality and Social Psychology Bulletin. 32, 6, 页码 794-805科研成果: 期刊稿件 › 期刊论文
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Winning the China Vitamin War by Building a Strong Brand
Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 1月 2006, 28 页码.科研成果: 其它稿件 › 案例
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打造强势品牌,制胜中国维生素市场
Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 1月 2006, 17 页码.科研成果: 其它稿件 › 案例
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品牌应为顾客传递价值
Burgers, W. P. (First Author) & 刘鑫 (Participant Author), 2006, 在: 成功营销. 4, 页码 40科研成果: 期刊稿件 › 期刊论文
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