已选择的过滤器 |
- 11 个结果
- 导出搜索结果
搜索结果
-
1997
Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
Schmitt, B. H. (Participant Author) & Simonson, A. (Participant Author), 1 1月 1997, 1st. American Edition Edition 编辑 Simon & Schuster. 256 页码科研成果: 书/报告 › 专著
-
Product-category dynamics and corporate identity in brand extensions: A comparison of Hong Kong and US consumers
Han, J. K. (First Author) & Schmitt, B. H. (Participant Author), 1997, 在: Journal of International Marketing. 5, 1, 页码 77-92科研成果: 期刊稿件 › 期刊论文
20 引用 (Web of Science) -
Properties of Trust: An Analytical View
Hwang, P. (First Author) & Burgers, W. P. (Participant Author), 1997, 在: Organizational Behavior and Human Decision Processes. 69, 1, 页码 67-73科研成果: 期刊稿件 › 期刊论文
-
The many faces of multi-firm alliances: Lessons for managers
Hwang, P. (First Author) & Burgers, W. P. (Participant Author), 1997, 在: California Management Review. 39, 3, 页码 101-117科研成果: 期刊稿件 › 期刊论文
-
-
-
-
-
-
-