Research output per year
Research output per year
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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Dive into the research topics where Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Eric Bouteiller
- Marketing - Adjunct Professor of Management
- CEIBS Healthcare Sector Research Center
Person: Scholar
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Yi Lu
- Marketing - Assistant Professor of Marketing
- AI powered Enterprise and Management
Person: Scholar
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2024 CEIBS ESG White Paper
Wang, H., Turpin, D. V., Wang, Y., He, Z., Bournois, F., Lee, S. K. J., Chen, S. & Rui, M., 30 May 2024Research output: Book/Report › Report
Open AccessFile -
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products
Chen, Q., Wang, Y. & Zhang, Y., 6 May 2024, In: Journal of Marketing. 88, 5, p. 46-62 17 p.Research output: Contribution to journal › Journal
Open AccessFile77 Downloads (Pure)
Newspaper Articles and Columns
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China Strives for First-In-Class Drug Innovation with New Patent Law
André Bourgouin & Eric Bouteiller
16/08/21
1 Media contribution
Press/Media: Newspaper Articles and Columns
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Four skills shaping effective leadership in the healthcare industry
15/03/21
1 Media contribution
Press/Media: Newspaper Articles and Columns › Other Contributions
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China’s National Reimbursement Drug List (NRDL) 2020: What Reward for Innovation?
8/02/21
1 Media contribution
Press/Media: Newspaper Articles and Columns