Research output per year
Research output per year
Personal profile
Personal profile
2015, Ph.D. in Marketing, Carlson School of Management, University of Minnesota, USA
2010, M.A. in Mass Communications, University of Minnesota, USA
2007, B.A. in Journalism, Peking University, China
Research interests
Branding strategy
Marketing strategy
Luxury brand and consumption
Customer insights
Evolutionary psychology and marketing
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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2024 CEIBS ESG White Paper
Wang, H., Turpin, D. V., Wang, Y., He, Z., Bournois, F., Lee, S. K. J., Chen, S. & Rui, M., 30 May 2024Research output: Book/Report › Report
Open AccessFile411 Downloads (Pure) -
2024 ESG白皮书
Translated title of the contribution :2024 ESG WHITE PAPER Research output: Book/Report › Report
Open AccessFile733 Downloads (Pure) -
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products
Chen, Q., Wang, Y. & Zhang, Y., 6 May 2024, In: Journal of Marketing. 88, 5, p. 46-62 17 p.Research output: Contribution to journal › Journal
Open AccessFile105 Downloads (Pure) -
Luxury branding and the creator Economy: Emerging challenges and future avenues
Prandelli, E., Wang, Y. & Weijo, H., Sept 2024, In: International Journal of Research in Marketing. 41, 3, p. 455-467 13 p.Research output: Contribution to journal › Journal
1 Citation (Web of Science) -
Ups and Downs: Diageo's Adventure in China's Traditional Liquor Market
Ding, Y., Han, J., Wang, Y. & Cui, X., 30 Apr 2024, 11 p.Research output: Other contribution › Case Studies