数字化时代的中国工商银行 （B）

Although ICBC was the world’s largest bank, it had to face the uncertainties caused by Internet finance. On June 29, 2014, Jiang Jianqing, the chairman of ICBC, publicly expressed his strategic thinking about ICBC’s future — that is, that the challenge facing ICBC was not from technology but from the company’s mindset. ICBC should have “Internet Thinking” in addition to its traditional orientation in order to successfully stand out as a medium of capital, information and service. Case A describes ICBC’s partial predictions of future uncertainties and the IT-related measures it took to deal with these uncertainties. Case B describes how ICBC set up Internet financial platforms, and even an e-business, while facing the online financial competition. Case C describes how ICBC sought to use Big Data to rebuild its competitiveness in the mediums of capital and information. Could ICBC achieve its goals? Students will step into the shoes of Jiang Jianqing to determine how the strategy should be implemented to meet uncertainties in the future.