Abstract
Richard Thoman was the first and the only Xerox CEO brought in from outside, invited to join the company as it faced various challenges in adapting to the digital market. During his time with Xerox, Thoman helped move the company from analog products to digital products and from selling products to selling solutions. He also reorganized the Xerox sales force. However, his reforms stopped halfway when he was abruptly fired 13 months into the job. Whose fault was it? This case tries to find where the problems reside.
Translated title of the contribution | Who Should Be Responsible for the Dismissal of the Xerox’s “Parachute” CEO in 2000? |
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Original language | Chinese (Simplified) |
Number of pages | 15 |
Publication status | Published - 1 Dec 2014 |
Case number
OB-14-258Case normative number
OB-14-258-CCCase type
图书馆案例Update date
2016-06-18Published by
中欧国际工商学院Keywords
- CEO更替
- 变革
- 接班人
- 空降兵
- 解雇
Case studies discipline
- General Management
Case studies industry
- Manufacturing