星巴克中国的新零售博弈

This is a typical case of Game Theory, which mainly describes the gaming between Starbucks and its competitors in the increasingly complex new retail coffee market in China. In the first 19 years of its presence in China, Starbucks had dominated the market by dint of its "third space" model. However, the birth of Luckin Coffee in October 2017 had brought unprecedented threats and challenges to it. Luckin had creatively delivered the take-out and pick-up businesses of freshly ground coffee in the Chinese market, and had been burning money to subsidize users while expanding its network of real stores at a rapid pace. As a result, Starbucks's profits in China has fallen by around 5% in one year. As a result, in 2018, Starbucks also launched the takeout and "NOW" pick-up businesses to compete with Luckin. Moreover, Starbucks planned to open 1877 more stores in China within three years since 2020. In light of these aims, should it continue to adhere to its "third space" model, or focus on new retail tracks? Or should it undertake both simultaneously? What will be Luckin's responses to Starbucks' strategy?