Abstract
Less than 10 years after its founding, the Chinese start-up BYD (Build Your Dreams) had become one of the world’s largest battery producers. In 2003, BYD diversified into automobile manufacturing with the idea of becoming a leading producer of electric cars. Warren Buffett became a large outside shareholder, and Daimler a joint venture partner in a specialized subsidiary. By November 2010, BYD had become a more diversified, profitable firm employing 180,000 people and producing, among other products, more than 500,000 cars. But there were more and more signs that things were not going as well as expected, raising questions about BYD’s competitive advantage and its sustainability. Was the goal of its founder Wang Chuanfu just a pipe dream? Or were his investments in electric cars and other alternative energy projects just too early for the market?
Translated title of the contribution | BYD: Dream or Pipe Dream? |
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Original language | Chinese (Simplified) |
Number of pages | 16 |
Publication status | Published - 1 Jan 2012 |
Case number
STR-14-119Case normative number
STR-14-119-CCCase type
图书馆案例Update date
2016-06-24Published by
中欧国际工商学院Keywords
- 创新
- 新能源
- 比亚迪
- 电动车
- 知识产权
- 竞争优势
- 跨国公司
Case studies discipline
- Entrepreneurship
- General Management
- Strategy
Case studies industry
- Manufacturing