比亚迪:梦想还是空想?

Translated title of the contribution: BYD: Dream or Pipe Dream?

Hellmut Schütte, 王安娜

Research output: Other contributionCase Studies

Abstract

Less than 10 years after its founding, the Chinese start-up BYD (Build Your Dreams) had become one of the world’s largest battery producers. In 2003, BYD diversified into automobile manufacturing with the idea of becoming a leading producer of electric cars. Warren Buffett became a large outside shareholder, and Daimler a joint venture partner in a specialized subsidiary. By November 2010, BYD had become a more diversified, profitable firm employing 180,000 people and producing, among other products, more than 500,000 cars. But there were more and more signs that things were not going as well as expected, raising questions about BYD’s competitive advantage and its sustainability. Was the goal of its founder Wang Chuanfu just a pipe dream? Or were his investments in electric cars and other alternative energy projects just too early for the market?
Translated title of the contributionBYD: Dream or Pipe Dream?
Original languageChinese (Simplified)
Number of pages16
Publication statusPublished - 1 Jan 2012

Case number

STR-14-119

Case normative number

STR-14-119-CC

Case type

图书馆案例

Update date

2016-06-24

Published by

中欧国际工商学院

Keywords

  • 创新
  • 新能源
  • 比亚迪
  • 电动车
  • 知识产权
  • 竞争优势
  • 跨国公司

Case studies discipline

  • Entrepreneurship
  • General Management
  • Strategy

Case studies industry

  • Manufacturing

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