Beijing Tianyu Communications: Winning in the 3G Era

Terence Tsai; Shengjun Liu; Shubo Liu; Shaohua Lu

doi:10.1142/s0218927513500053

Beijing Tianyu Communications: Winning in the 3G Era

Terence Tsai (First Author), Shengjun Liu (Participant Author), Shubo Liu (Participant Author), Shaohua Lu (Participant Author)

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Abstract

This case was prepared by Associate Professor Terence Tsai of China Europe International Business School, Shanghai, China, Shaohua Lu of Ohio State University, USA, Dr. Gary Liu and Shubo Liu of China Europe International Business School, as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation. The case study is supported by research grants of China Europe International Business School.

Original language	English
Pages (from-to)	123-143
Journal	Asian Case Research Journal
Volume	17
Issue number	1
DOIs	https://doi.org/10.1142/s0218927513500053
Publication status	Published - 2013

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title = "Beijing Tianyu Communications: Winning in the 3G Era",

abstract = "This case was prepared by Associate Professor Terence Tsai of China Europe International Business School, Shanghai, China, Shaohua Lu of Ohio State University, USA, Dr. Gary Liu and Shubo Liu of China Europe International Business School, as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation. The case study is supported by research grants of China Europe International Business School.",

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AU - Liu, Shengjun

AU - Liu, Shubo

AU - Lu, Shaohua

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N2 - This case was prepared by Associate Professor Terence Tsai of China Europe International Business School, Shanghai, China, Shaohua Lu of Ohio State University, USA, Dr. Gary Liu and Shubo Liu of China Europe International Business School, as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation. The case study is supported by research grants of China Europe International Business School.

AB - This case was prepared by Associate Professor Terence Tsai of China Europe International Business School, Shanghai, China, Shaohua Lu of Ohio State University, USA, Dr. Gary Liu and Shubo Liu of China Europe International Business School, as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation. The case study is supported by research grants of China Europe International Business School.

U2 - 10.1142/s0218927513500053

DO - 10.1142/s0218927513500053

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SP - 123

EP - 143

JO - Asian Case Research Journal

JF - Asian Case Research Journal

IS - 1

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Beijing Tianyu Communications: Winning in the 3G Era

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