TY - JOUR
T1 - Beijing Tianyu Communications: Winning in the 3G Era
AU - Tsai, Terence
AU - Liu, Shengjun
AU - Liu, Shubo
AU - Lu, Shaohua
PY - 2013
Y1 - 2013
N2 - This case was prepared by Associate Professor Terence Tsai of China Europe International Business School, Shanghai, China, Shaohua Lu of Ohio State University, USA, Dr. Gary Liu and Shubo Liu of China Europe International Business School, as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation.
The case study is supported by research grants of China Europe International Business School.
AB - This case was prepared by Associate Professor Terence Tsai of China Europe International Business School, Shanghai, China, Shaohua Lu of Ohio State University, USA, Dr. Gary Liu and Shubo Liu of China Europe International Business School, as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation.
The case study is supported by research grants of China Europe International Business School.
U2 - 10.1142/s0218927513500053
DO - 10.1142/s0218927513500053
M3 - Journal
SN - 0218-9275
VL - 17
SP - 123
EP - 143
JO - Asian Case Research Journal
JF - Asian Case Research Journal
IS - 1
ER -