Business to Business Marketing: Analysis and Practice

Waldemar A. Pförtsch.; Robert P. Vitale; Joseph Giglierano

Business to Business Marketing: Analysis and Practice

Waldemar A. Pförtsch. (Participant Author), Robert P. Vitale (Participant Author), Joseph Giglierano (Participant Author)

Research output: Book/Report › Monograph

Abstract

Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.

Original language	English
Publisher	Pearson
Number of pages	552
ISBN (Print)	9780136058281
Publication status	Published - 1 Jan 2010

Call number

658.804/V836/2011

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Business to Business Marketing: Analysis and Practice

Abstract

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