Business to Business Marketing: Analysis and Practice

Waldemar A. Pförtsch. (Participant Author), Robert P. Vitale (Participant Author), Joseph Giglierano (Participant Author)

    科研成果: 书/报告 › 专著

    摘要

    Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
    源语言英语
    出版商Pearson
    页数552
    ISBN（印刷版）9780136058281
    出版状态已出版 - 1 1月 2010

    Call number

    658.804/V836/2011

    OpenUrl 可用性

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    引用此

    Pförtsch., W. A., Vitale, R. P., & Giglierano, J. (2010). Business to Business Marketing: Analysis and Practice. Pearson.