摘要
Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
源语言 | 英语 |
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出版商 | Pearson |
页数 | 552 |
ISBN(印刷版) | 9780136058281 |
出版状态 | 已出版 - 1 1月 2010 |
Call number
658.804/V836/2011指纹
探究 'Business to Business Marketing: Analysis and Practice' 的科研主题。它们共同构成独一无二的指纹。引用此
Pförtsch., W. A., Vitale, R. P., & Giglierano, J. (2010). Business to Business Marketing: Analysis and Practice. Pearson.