| Original language | English |
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| Publisher | John Wiley & Sons (Asia) |
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| ISBN (Print) | 9780470821923; |
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| Publication status | Published - 1 Jan 2006 |
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658.4092/F363/2006Foreword: China: A Must-win Market.
Introduction: Opportunity and Challenge.
Chapter 1. Qualities of a Successful International Manager in China.
Chapter 2. Managing Chinese Employees.
Chapter 3. Working with Business Partners.
Chapter 4. Communicating with Headquarters.
Chapter 5. Facing Competitors.
Chapter 6. Battling Intellectual Property Rights Infringers.
Chapter 7. Winning Over Chinese Consumers.
Chapter 8. Negotiating with the Chinese Government.
Chapter 9. Living in China.
Chapter 10. Conclusion.
Appendix: Research Methodolgy.
Index.