China CEO: voices of experience from 20 international business leaders

Juan Antonio Fernandez (Participant Author)

科研成果: 书/报告 › 专著

源语言英语
出版商John Wiley & Sons (Asia)
ISBN（印刷版）9780470821923;
出版状态已出版 - 1 1月 2006

Call number

658.4092/F363/2006

Table of contents

Foreword: China: A Must-win Market. Introduction: Opportunity and Challenge. Chapter 1. Qualities of a Successful International Manager in China. Chapter 2. Managing Chinese Employees. Chapter 3. Working with Business Partners. Chapter 4. Communicating with Headquarters. Chapter 5. Facing Competitors. Chapter 6. Battling Intellectual Property Rights Infringers. Chapter 7. Winning Over Chinese Consumers. Chapter 8. Negotiating with the Chinese Government. Chapter 9. Living in China. Chapter 10. Conclusion. Appendix: Research Methodolgy. Index.

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Fernandez, J. A. (2006). China CEO: voices of experience from 20 international business leaders. John Wiley & Sons (Asia).