Abstract
The case illustrates the leadership challenges faced by Peter Wong, CEO of Dow Chemical Greater China, when locally implementing Dow's global sustainability strategy. A key question was whether a sustainability strategy could meaningfully contribute to the company's regional competitiveness and financial health when Greater China had only recently begun to tackle its sustainability challenges. Dow's 20-year journey of embedding sustainability in global corporate strategy is reviewed in some detail, illustrating the step-by-step process of aligning resources, transforming culture, and building external partnerships to enhance the possibility that sustainability strategies yield financial gains.
| Original language | English |
|---|---|
| Number of pages | 17 |
| Publication status | Published - 1 Jan 2018 |
Case number
STR-18-520Case normative number
STR-18-520-CECase type
FieldUpdate date
2018-10-19Published by
China Europe International Business SchoolKeywords
- Change Management
- Chinese businesses
- responsible leadership
- sustainability strategy
Case studies discipline
- General Management
- Strategy
- Ethics & Social Responsibility
Case studies industry
- Professional, Scientific, and Technical Services
