Greeven, MJ., Xin, K., & Yip, GS. (2021). How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies. Harvard Business Review, 99(5), 84-+.
Greeven, MJ ; Xin, K ; Yip, GS. / How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies. In: Harvard Business Review. 2021 ; Vol. 99, No. 5. pp. 84-+.
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Greeven, MJ, Xin, K & Yip, GS 2021, 'How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies', Harvard Business Review, vol. 99, no. 5, pp. 84-+.
How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies. / Greeven, MJ (First Author)
; Xin, K (Participant Author); Yip, GS (Participant Author).
In:
Harvard Business Review, Vol. 99, No. 5, 09.09.2021, p. 84-+.
Research output: Contribution to journal › Journal
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Greeven MJ, Xin K, Yip GS. How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies. Harvard Business Review. 2021 Sept 9;99(5):84-+.