How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies

MJ Greeven; K Xin; GS Yip

How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies

MJ Greeven (First Author), K Xin (Participant Author), GS Yip (Participant Author)

Organizational Behavior/Human Resource Management

Research output: Contribution to journal › Journal

Original language	English
Pages (from-to)	84-+
Number of pages	11
Journal	Harvard Business Review
Volume	99
Issue number	5
Publication status	Published - 9 Sept 2021

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How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies

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