How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies

MJ Greeven (First Author), K Xin (Participant Author), GS Yip (Participant Author)

科研成果: 期刊稿件期刊论文

源语言英语
页(从-至)84-+
页数11
期刊Harvard Business Review
99
5
出版状态已出版 - 9 9月 2021

成果物的来源

  • FT
  • ABDC-A
  • SSCI

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