IBM in China: Responding to a Government's Social Initiatives

Steven White

Research output: Other contributionCase Studies

Abstract

The Chinese government introduced two broad social development initiatives in 2006 with the objective of addressing the increasing gap in economic and other measures of development among segments of society and regions in China. Firms, especially multinationals like IBM, need to consider how to respond to these initiatives. This case elicits discussion of how to integrate critical stakeholder management with corporate strategy.
Original languageEnglish
Number of pages14
Publication statusPublished - 1 Jan 2008

Case number

STR-14-045

Case normative number

STR-14-045-CE

Update date

2016-06-21

Published by

China Europe International Business School

Keywords

  • China Market
  • Corporate Social Responsibility (CSR)
  • Government Relations
  • IBM(International Business Machines Corporation)
  • Multinational Corporation (MNC)
  • Strategic Decision

Case studies discipline

  • Business & Government Relations
  • Strategy
  • Ethics & Social Responsibility

Case studies industry

  • Information, Media & Telecommunications

Fingerprint

Dive into the research topics of 'IBM in China: Responding to a Government's Social Initiatives'. Together they form a unique fingerprint.

Cite this