IBM in China: Responding to a Government's Social Initiatives

Steven White

IBM in China: Responding to a Government's Social Initiatives

Steven White

科研成果: 其它稿件 › 案例

摘要

The Chinese government introduced two broad social development initiatives in 2006 with the objective of addressing the increasing gap in economic and other measures of development among segments of society and regions in China. Firms, especially multinationals like IBM, need to consider how to respond to these initiatives. This case elicits discussion of how to integrate critical stakeholder management with corporate strategy.

源语言	英语
页数	14
州	已出版 - 1 1月 2008

案例编号

STR-14-045

案例规范编号

STR-14-045-CE

更新日期

2016-06-21

来源

China Europe International Business School

关键词

China Market
Corporate Social Responsibility (CSR)
Government Relations
IBM(International Business Machines Corporation)
Multinational Corporation (MNC)
Strategic Decision

案例学科表

商业与政府关系
战略
伦理与社会责任

案例行业表

信息、媒体与通讯

联合国可持续发展目标

此成果有助于实现下列可持续发展目标：

OpenUrl 可用性

全文

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KW - Corporate Social Responsibility (CSR)

KW - Government Relations

KW - IBM(International Business Machines Corporation)

KW - Multinational Corporation (MNC)

KW - Strategic Decision

KW - China Market

KW - Corporate Social Responsibility (CSR)

KW - Government Relations

KW - IBM(International Business Machines Corporation)

KW - Multinational Corporation (MNC)

KW - Strategic Decision

M3 - Case Studies

ER -

IBM in China: Responding to a Government's Social Initiatives

摘要

案例编号

案例规范编号

更新日期

来源

关键词

案例学科表

案例行业表

联合国可持续发展目标

OpenUrl 可用性

指纹

引用此