Pandastroller: Accelerating Expansion of a Stroller-Sharing Business

Dongsheng Zhou; Livia Ruan

Pandastroller: Accelerating Expansion of a Stroller-Sharing Business

Research output: Other contribution › Case Studies

Abstract

This case explores the implementation of Huanxin's shared stroller scheme 'Pandastroller', launched in September 2017. To achieve rapid growth, Pandastroller established a franchising model in June 2018, which aimed to boost its market share by leveraging its franchisees' funds and marketing channels. The franchising model was gradually expanded, and by the first half of 2019, it had started to deliver positive results. However, the speed of expansion was still far below expectations. What could Pandastroller do to accelerate its expansion?

Original language	English
Number of pages	10
Publication status	Published - 30 Jun 2021

Case number

MKT-21-857

Case normative number

MKT-21-857-CE

Case type

Field Case

Update date

07/03/2023

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Published by

China Europe International Business School

Keywords

sharing economy
stroller-sharing
Marketing Strategy
Market segment
market segments
franchise system

Case studies discipline

Marketing
Strategy

Case studies industry

Professional, Scientific, and Technical Services
Other Services
Utilities

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AB - This case explores the implementation of Huanxin's shared stroller scheme 'Pandastroller', launched in September 2017. To achieve rapid growth, Pandastroller established a franchising model in June 2018, which aimed to boost its market share by leveraging its franchisees' funds and marketing channels. The franchising model was gradually expanded, and by the first half of 2019, it had started to deliver positive results. However, the speed of expansion was still far below expectations. What could Pandastroller do to accelerate its expansion?

KW - sharing economy

KW - stroller-sharing

KW - Marketing Strategy

KW - Market segment

KW - market segments

KW - franchise system

M3 - Case Studies

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Pandastroller: Accelerating Expansion of a Stroller-Sharing Business

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