Pandastroller: Accelerating Expansion of a Stroller-Sharing Business

Dongsheng Zhou; Livia Ruan

Pandastroller: Accelerating Expansion of a Stroller-Sharing Business

科研成果: 其它稿件 › 案例

摘要

This case explores the implementation of Huanxin's shared stroller scheme 'Pandastroller', launched in September 2017. To achieve rapid growth, Pandastroller established a franchising model in June 2018, which aimed to boost its market share by leveraging its franchisees' funds and marketing channels. The franchising model was gradually expanded, and by the first half of 2019, it had started to deliver positive results. However, the speed of expansion was still far below expectations. What could Pandastroller do to accelerate its expansion?

源语言	英语
页数	10
出版状态	已出版 - 30 6月 2021

案例编号

MKT-21-857

案例规范编号

MKT-21-857-CE

案例类型

Field Case

更新日期

07/03/2023

附注

For more details, please visit www.chinacases.org

来源

China Europe International Business School

案例学科表

市场营销
战略

案例行业表

专业、科学与技术服务
其他服务
公用事业

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全文

引用此

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AB - This case explores the implementation of Huanxin's shared stroller scheme 'Pandastroller', launched in September 2017. To achieve rapid growth, Pandastroller established a franchising model in June 2018, which aimed to boost its market share by leveraging its franchisees' funds and marketing channels. The franchising model was gradually expanded, and by the first half of 2019, it had started to deliver positive results. However, the speed of expansion was still far below expectations. What could Pandastroller do to accelerate its expansion?

KW - sharing economy

KW - stroller-sharing

KW - Marketing Strategy

KW - Market segment

KW - market segments

KW - franchise system

M3 - Case Studies

ER -

Pandastroller: Accelerating Expansion of a Stroller-Sharing Business

摘要

案例编号

案例规范编号

案例类型

更新日期

附注

来源

案例学科表

案例行业表

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