South Beauty Group: In Quest of a 'Beautiful' Growth Story

Leiping Xu; S. Ramakrishna Velamuri

doi:10.1142/s0218927509001285

South Beauty Group: In Quest of a 'Beautiful' Growth Story

Leiping Xu (First Author), S. Ramakrishna Velamuri (Participant Author)

Research output: Contribution to journal › Journal

Abstract

This case was developed by Research Fellow, Xu Leiping and Associate Professor S. Ramakrishna Velamuri of the China Europe International Business School with the helpful collaboration of the South Beauty Group. The case was prepared as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Certain names and other identifying information may have been disguised to protect confidentiality.

Original language	English
Pages (from-to)	229-273
Journal	Asian Case Research Journal
Volume	13
Issue number	2
DOIs	https://doi.org/10.1142/s0218927509001285
Publication status	Published - 2009

Keywords

Chain
Chinese Dinner
Chinese Restaurant
Entrepreneurship
Scale Expansion
Standardization

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ABDC-C
Scopus

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10.1142/s0218927509001285Licence: CC BY-NC-ND

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1 Case Studies

South Beauty Group: In Search of a “Beautiful” Growth Story (B)
Velamuri, S. R. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 Jan 2012, 11 p.
Research output: Other contribution › Case Studies

Cite this

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KW - Standardization

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KW - Scale Expansion

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South Beauty Group: In Quest of a 'Beautiful' Growth Story

Abstract

Keywords

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Research output

South Beauty Group: In Search of a “Beautiful” Growth Story (B)

Cite this