@article{e8afdc2f2f7c4ecfa20a0da8c2aa6b6e,
title = "South Beauty Group: In Quest of a 'Beautiful' Growth Story",
abstract = "This case was developed by Research Fellow, Xu Leiping and Associate Professor S. Ramakrishna Velamuri of the China Europe International Business School with the helpful collaboration of the South Beauty Group. The case was prepared as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Certain names and other identifying information may have been disguised to protect confidentiality.",
keywords = "Chain, Chinese Dinner, Chinese Restaurant, Entrepreneurship, Scale Expansion, Standardization, Chain, Chinese Dinner, Chinese Restaurant, Entrepreneurship, Scale Expansion, Standardization",
author = "Leiping Xu and Velamuri, {S. Ramakrishna}",
year = "2009",
doi = "10.1142/s0218927509001285",
language = "English",
volume = "13",
pages = "229--273",
journal = "Asian Case Research Journal",
issn = "0218-9275",
publisher = "World Scientific",
number = "2",
}