The Link 2022

Table of contents

FROM THE PRESIDENT
02 Wang Hong: Building on two decades of achievements to set sail on a new voyage
COVER STORY
04 Celebrating 20 Years: CEIBS Shenzhen and the Greater Bay Area
06 CEIBS Shenzhen Campus Milestones: A 20-Year Journey
10 Shenzhen forum explores innovation and talent development in Greater Bay Area
12 Twenty years on: CEIBS Shenzhen sets out on a new journey
14 Hobbs Liu: Dedication to entrepreneurship for 20 years
17 Brian Kong: A two-decade trek as the first staff at CEIBS Shenzhen Campus
CEIBS KNOWLEDGE
20 Katherine Xin: Getting the service-profit chain up and running in the Greater Bay Area
23 Zhao Xiande: Opportunities and Challenges for Southern China’s Greater Bay Area
26 Shameen Prashantham: Shenzhen: Fostering entrepreneurial, collaborative and global innovation
28 Daniel Han Ming Chng & Byron Lee: What makes social enterprises successful? A view from Southern China
FEATURED NEWS
32 CEIBS Europe Forums make offline return with dual-venue stops linking Paris, Brussels and Shanghai
34 Prof. Dominique Turpin Appointed New CEIBS President (European)
35 Meet Our New Faculty
36 Faculty Appointments
37 Faculty Awards and Honours
38 CEIBS Faculty in the Media
CEIBS STORIES
40 A foreigner's guide to working at WeChat
43 e-Banking in China’s Greater Bay Area with GEMBA 2021’s David Zuo
46 Thirty years of venture capital adventures in Shenzhen
48 Delivering success as a global freight giant
ALUMNI NEWS
50 Alumni reunite at CEIBS Shanghai Campus
52 CEIBS European alumni reunion serves up life-long memories
53 CEIBS ESG Forum 2022 zeros in on sustainable consumption
54 Alumni representatives meet in Shanghai to discuss social responsibility, ESG and more
56 ESG awareness gets a boost as CAIC kicks off sustainability lunch series
57 Thirteen CEIBS alumni-led companies make 2022 Fortune Global 500 list
61 CEIBS honours alumni companies, classes and individuals for major donations
62 CAMPUSES AROUND THE WORLD 64 BRIEFING