The Link 2022

Table of contents

FROM THE PRESIDENTS
02 Wang Hong: Looking forward, how can CEIBS grow its influence?
06 Dipak Jain: Moving into the Future: CEIBS’ Journey Ahead
COVER STORY
10 Gen Z: Chasing China’s 250 million digital trend-setters
12 Wang Gao: When Gen Z meets Chinese domestic brands
15 Zhang Yu: Meet Generation Z: Shaping the future of shopping
18 Wang Yajin: Seizing the opportunities presented by China’s singles economy
21 Vivian Guo: How can businesses cater to Gen Z, the digital natives?
24 Michelle Zheng: What do we mean when we talk about ‘pleasing ourselves’?
27 Yang Wei: Generation Z: Starchaser vs Starmaker
FEATURED NEWS
30 Meet Our New Faculty
32 Faculty Appointments
33 Faculty Honours and Awards
35 CEIBS Faculty in the Media
37 CEIBS Recruitment Season Now Underway
42 New survey sheds light on impact of CEIBS alumni
CEIBS STORIES
46 Connecting culture tech with people’s daily lives
48 Perfect storm hits sports market, but blue skies on the horizon
50 Illumina Greater China GM: Three turns from regional sales manager to global senior VP
52 How did a century-old sewing machine maker extend its reach into airplanes?
ALUMNI NEWS
54 CAIC goes digital to strengthen connections
55 Mid-term reshuffle and charity conference highlight recent alumni activity
56 CEIBS Education Foundation honours alumni for annual donations
57 13 CEIBS alumnae named to Forbes China 100 Top Businesswomen List for 2022
58 CAMPUSES AROUND THE WORLD
60 BRIEFING