Hyun Young Park

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• Does pleasure affect perceptions of price? A look at hedonic vs utilitarian purchases

  Jungsil Choi, Sreedhar R. Madhavaram & Hyun Young Park

  24/11/21

  1 Media contribution

  Press/Media: Newspaper Articles and Columns › Other Contributions

• How donors’ regulatory focus changes the effectiveness of a sadness-evoking charity appeal

  Jungsil Choi & Hyun Young Park

  4/05/21

  1 Media contribution

  Press/Media: Newspaper Articles and Columns › Other Contributions