Hyun Young Park

Phone86-21-28905676
Emailhpark@ceibs.edu
Websitehttp://www.ceibs.edu/park-hyun-young

6 Journal

7 results

When and how brands affect importance of product attributes in consumer decision process
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 19 Dec 2022, In: European Journal of Marketing. 56, 13, p. 1-25 25 p.
Research output: Contribution to journal › Journal

Open Access
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7 Citations (Web of Science)

309 Downloads (Pure)
Citations
Citation Indexes: 16
Policy Citations: 1
Captures
Readers: 166
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When and How Brands Affect Attribute Weights in Consumer Decision Processes
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 2021, In: European Journal of Marketing. forthcoming
Research output: Contribution to journal › Journal

Open Access
File
91 Downloads (Pure)
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations
Choi, J. & Park, H. Y., 2025, In: Journal of Retailing.
Research output: Contribution to journal › Journal

Open Access
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4 Downloads (Pure)
The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing
Choi, J. (First Author), Park, H. Y. (Participant Author) & Madhavaram, S. R. (Participant Author), 2020, In: Journal of Retailing. 96, 2, p. 251-265
Research output: Contribution to journal › Journal
31 Citations (Web of Science)
Citations
Citation Indexes: 40
Captures
Readers: 127
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How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, J. (First Author) & Park, H. Y. (Participant Author), 2021, In: International Journal of Research in Marketing. 38, 3, p. 749-769
Research output: Contribution to journal › Journal

Open Access
File
202 Downloads (Pure)
Citations
Citation Indexes: 22
Captures
Readers: 66
Social Media
Shares, Likes & Comments: 67
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How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase
Choi, J. & Park, H. Y., 28 May 2024, In: European Journal of Marketing. 58, 5, p. 1352-1386 35 p.
Research output: Contribution to journal › Journal

Open Access
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6 Downloads (Pure)
Captures
Readers: 19
Mentions
News Mentions: 1
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How Consumers Spend and Distribute Money Tainted by Anger
Park, H. Y. (First Author), 2021, In: Journal of Distribution Science (유통과학연구). 19, 7, p. 51-59
Research output: Contribution to journal › Journal

Open Access
File
183 Downloads (Pure)
Citations
Citation Indexes: 1
Captures
Readers: 8
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Hyun Young Park

Research output

Search results

When and how brands affect importance of product attributes in consumer decision process

When and How Brands Affect Attribute Weights in Consumer Decision Processes

Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations

The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal

How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase

How Consumers Spend and Distribute Money Tainted by Anger