Hyun Young Park

Filter

2022
When and how brands affect importance of product attributes in consumer decision process
Park, H. Y. & Chang, S. R., 19 Dec 2022, In: European Journal of Marketing. 56, 13, p. 1-25 25 p.
Research output: Contribution to journal › Journal

Open Access
File
5 Citations (Web of Science)

156 Downloads (Pure)
2021
How Consumers Spend and Distribute Money Tainted by Anger
Park, H. Y., 2021, In: Journal of Distribution Science (유통과학연구). 19, 7, p. 51-59
Research output: Contribution to journal › Journal

Open Access
File
74 Downloads (Pure)
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, J. & Park, H. Y., 2021, In: International Journal of Research in Marketing. 38, 3, p. 749-769
Research output: Contribution to journal › Journal

Open Access
File
96 Downloads (Pure)
When and How Brands Affect Attribute Weights in Consumer Decision Processes
Park, H. Y. & Chang, S. R., 2021, In: European Journal of Marketing. forthcoming
Research output: Contribution to journal › Journal

Open Access
File
43 Downloads (Pure)
2020
The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing
Choi, J., Park, H. Y. & Madhavaram, S. R., 2020, In: Journal of Retailing. 96, 2, p. 251-265
Research output: Contribution to journal › Journal
20 Citations (Web of Science)

Research output