Research output per year
Research output per year
Search results
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2020
In-App Couponing or Group-Couponing: The Impact of Mobile Marketing Strategies on Branded App Adoption (CEIBS Working Paper, No. 014/2020/MKT)
Wang, Q., Fu, N. & Wang, X., 1 Jan 2020.Research output: Working paper
Open AccessFile143 Downloads (Pure) -
When a Strategy for Sustainability is Sustainable: The Impact of Refurbished Products in Markets with Network Effects and Standards Competition (CEIBS Working Paper, No. 017/2020/MKT, 2020)
Wang, Q., Zheng, Y. & Park, C. H., 1 Jan 2020.Research output: Working paper
Open AccessFile376 Downloads (Pure)