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Yi Lu
Assistant Professor of Marketing
,
Marketing
AI powered Enterprise and Management
Email
michellelu
ceibs
edu
Website
https://www.ceibs.edu/teacher/20656
China
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Dive into the research topics where Yi Lu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Weight
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Social Sciences
Consumers
100%
Global Strategy
75%
Perspective
75%
Culture
75%
Fashion Industry
75%
Young People
75%
Design
75%
Information
75%
Consumption
50%
Research
50%
Identity
50%
Youth
50%
Qualitative Research
50%
Prices
37%
Search
37%
In-Depth Interview
24%
Research Project
24%
Validity
24%
Collaboration
24%
Hypothesis
24%
Experts
24%
Self and Identity
24%
Anxiety
24%
Change
24%
China
24%
Chinese
24%
Consumer Perception
24%
Expectations
24%
Testing
24%
Evolution
24%
Social Relationships
24%
Behavior
24%
Youth Culture
24%
Industry Research
24%
Consumer Experience
24%
Online Survey
24%
Prominent
24%
Costs
24%
Belief
12%
Influence
12%
Decision
12%
Advertising
12%
Persuasion
12%
Guides
12%
Computer Science
Cultural Consumption
75%
Individual Level
75%
Design Information
75%
Research Project
37%
Social Relation
37%
Contexts
37%
Research Hypothesis
37%
Consulting Firm
37%
Online Survey
37%
Sequential Search
37%
Targeted Advertising
37%