Abstract
The Chinese automotive manufacturer Geely Group acquired all shares of Volvo Cars in August 2010, marking a big step forward for Geely’s global ambitions. The newly formed Volvo China management team faced both opportunities and challenges. How should Volvo’s global strategy be adjusted to better leverage the fast-growing China market? What was the key to significant improvement in sales in China? Where should Volvo build its new factories? Meanwhile, cultural conflicts would have to be handled carefully, given the cultural diversity of the Volvo team.
| Translated title of the contribution | Geely-Volvo: The Road to a Cross-Country Marriage |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 20 |
| Publication status | Published - 1 Jan 2011 |
Case number
STR-14-096Case normative number
STR-14-096-CCCase type
图书馆案例Update date
2016-07-03Published by
中欧国际工商学院Keywords
- 全球化战略
- 吉利
- 沃尔沃
- 跨国收购
Case studies discipline
- General Management
- Strategy
Case studies industry
- Manufacturing