三七互娱:做可持续发展的游戏公司

Translated title of the contribution: 37 Interactive Entertainment: A Gaming Company with a Sustainable Development Strategy

杨蔚, 曹之静

Research output: Other contributionCase Studies

Abstract

As a gaming company that was neither energy nor emissions-intensive, 37 Interactive Entertainment developed a range of measures to reduce its carbon emissions over several years. These included establishing an industry-leading method for calculating the company’s carbon footprint, committing to become carbon neutral, purchasing renewable energy, and developing games with environmental themes. Company executives, including cofounder and Vice Chairman, Zeng Kaitian, were committed to finding more ways to ensure the company lived up to its environmental responsibilities, especially by leveraging its advantages as a gaming company to influence society. Zeng also held discussions with the board’s Sustainable Development Working Group on integrating social responsibilities into the company’s strategy and day-to-day operations.
Translated title of the contribution37 Interactive Entertainment: A Gaming Company with a Sustainable Development Strategy
Original languageChinese (Simplified)
Number of pages14
Publication statusPublished - 15 May 2023

Case number

ESR-23-025

Case normative number

ESR-23-025-CC

Case type

Field Case

Update date

10/05/2023

Supplement

For more details, please visit www.chinacases.org

Published by

China Europe International Business School

Keywords

  • Corporate Social Responsibility (CSR)
  • ESG
  • carbon neutrality
  • sustainable development

Case studies discipline

  • General Management
  • Strategy
  • Ethics & Social Responsibility

Case studies industry

  • Information, Media & Telecommunications
  • Arts, Entertainment, Sports and Recreation

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