《中国好声音》：现象级娱乐节目

On October 7, 2014, the finale of The Voice of China Season 3 reached a new all-time high in the show’s audience rating (6.8%), or 6.4% after accounting for advertising time that night . The Voice, produced by Shanghai Bright Star Culture Communication Co., Ltd. and broadcast by Zhejiang Satellite TV, was a music talent show program that had aired several seasons. With the Season 3 finale, the Voice phenomenon had reached a new peak value, but would the high audience ratings continue? Lei Jin, the president of Bright Star and the chief director of The Voice, and his boss — Ming Tian, the CEO of Star China International Media Co., Ltd. — were unable to give a definite answer to this question. Tian said that he knew the program would be successful when the program was produced, but the nerve-racking question was how successful. Even if The Voice turned out to be an excellent program, Tian would still wonder, “Will the phenomenon last? And if so, for how long?” And if it failed to continue, how would Bright Star cope? After The Voice was created, Tian, Jin and their core teams continued exploring those very issues.