Abstract
Over two decades, Amazon has shifted its positioning from the “Earth's biggest bookstore" to the "largest online retailer" to the "most consumer-centered company". The company, which started off as an online book retailer, has diversified its product lines by expanding into new areas, including warehousing and logistics, third-party platforms, the Kindle ecosystem, cloud computing, streaming media, and the smart home. In late 2016, after subverting offline retail, Amazon turned around and began opening offline retail stores. What are the internal business links? In addition, Amazon mostly made a meager profit or even operated in the red, but its valuation has soared to USD 400 billion. How did Amazon, a seemingly unprofitable company, become the darling of the capital market? What were the business logic and business trends behind it?
| Translated title of the contribution | Amazon’s DNA Driving Technological Innovation in the Digital Economy |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 22 |
| Publication status | Published - 1 Oct 2018 |
Case number
IT-18-534Case normative number
IT-18-534-CCCase type
图书馆案例Update date
2018-09-28Published by
中欧国际工商学院Keywords
- 云计算
- 创新
- 成本领先
- 智能物流
- 科技
- 规模经济
Case studies discipline
- Marketing
- Operations & Management Science
- Information Technology
Case studies industry
- Professional, Scientific, and Technical Services
- Transportation and Warehousing
- Retail Trade