Abstract
AutoNavi Software Co. is the leading provider of digital map content and navigation solutions in China. Their nationwide digital map database covers over 2.8 million kilometers of roadways and over 12.5 million points of interest across China. In this case we examine AutoNavi’s start up: how it obtained a license and set up its digital map database; its rapid increase in business and IPO in the NASDAQ; how it became the first in the industry to transition to the mobile internet market; the promotion of the company’s independent platform; and finally, being acquired by Alibaba during the transformation…. Always sensitive to the market, the company worked continually to identify industry trends and to respond with an optimized plan at the right time. Innovation and transformation are a marathon.
| Translated title of the contribution | Adapting to Circumstances: AutoNavi’s Self-navigation |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 17 |
| Publication status | Published - 1 Dec 2014 |
Case number
STR-14-230Case normative number
STR-14-230-CCCase type
图书馆案例Update date
2016-06-18Published by
中欧国际工商学院Keywords
- 互联网
- 创业
- 创新
- 平台
- 战略
Case studies discipline
- Entrepreneurship
- Business & Government Relations
- Operations & Management Science
- General Management
- Service Management
- Strategy
- Finance
- International Business
- Information Technology
Case studies industry
- Professional, Scientific, and Technical Services
- Other Services
- Information, Media & Telecommunications
- Public Administration