Abstract
The Taiwan Landseed Medical Alliance (TLMA) was formed in 1993 by eight private district hospitals. It was the first successful hospital alliance in Taiwan. After reading the financial statements of TLMA hospitals for the past few years, Dr. Victor Chang, the CEO as well as one of the founders of the TLMA, noticed that TLMA hospitals’ rates of return for the year of 2008 had stagnated. In order to figure out a plan for restructuring Landseed Hospital to make it more operationally efficient, Dr. Chang had to consider the various issues to be discussed with alliance members in forthcoming meetings and the need to find answers to these questions. This case aims to evoke discussion on the important role of alliances in competitive markets and ways to form strategic alliances, as well as on supportive actions and alliance structures.
| Translated title of the contribution | Building a Hospital Alliance: Taiwan Landseed Medical Alliance |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 24 |
| Publication status | Published - 1 Jan 2009 |
Case number
STR-14-131Case normative number
STR-14-131-CCCase type
现场案例Update date
2016-06-18Published by
中欧国际工商学院Keywords
- 医疗保健
- 医院联盟
- 台湾联新医疗联盟
- 战略联盟
- 竞争力
- 领导力
Case studies discipline
- General Management
- Strategy
Case studies industry
- Health Care Services