房多多卖房记

At the end of March 2013, DUAN Yi, Founder of Fangdd.com, wound up his business tour through a number of China's northeastern cities. He returned to the company headquarters in Shenzhen with a mixture of excitement and worry. The company’s real estate agency operations system had gone a long way toward enhancing efficiency, appealing strongly to the estate agencies. Further down the road, Mr. DUAN expected that the system would not only enhance the operations efficiency of agencies, but also enable them to share property and customer information, making his company into an estate marketing platform in the process. A free model could speed up the rollout of the system, but it would also cut into earnings (20 million yuan in 2013). Was it worthwhile? The key to evolving the company into a platform lay in establishing a mechanism that could persuade agencies to share property and customer information. But how should the mechanism be designed? Recently these questions have been echoing in Mr. DUAN’s head.