Abstract
The world’s first new energy vehicle electric (NEV) was produced over 100 years ago, but did not make it to the mass market until the recent decade. What has affected the diffusion of innovation in this sector? Listed in 2018 and 2020 respectively, Nio and Li Auto are two new automakers that have stood out in the recent boom of NEVs and they follow different development paths. Despite the prevalent charging solutions, Nio chooses to work on battery swapping technologies that require heavy investment. While fully electric vehicles are all the rage in the market, Li Auto focuses on extended-range electric vehicles which have unclear prospects. Which of these two paths of innovation diffusion can lead to a stronger competitive edge? What challenges would rise in this process and how should Nio and Li Auto cope with them?
| Translated title of the contribution | Nio and Li Auto: Diffusion of Innovation for NEVs |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 12 |
| Publication status | Published - 29 Jul 2022 |
Case number
ENT-22-900Case normative number
ENT-22-900-CCCase type
Field CaseUpdate date
09/12/2022Supplement
For more details, please visit www.chinacases.orgPublished by
China Europe International Business SchoolKeywords
- Nio
- Li Auto
- New Energy Car/ Vehicle
- new energy vehicle
- diffusion of innovation
- innovation value
- innovation strategy
- technology maturity curve
- industry and competition analysis
Case studies discipline
- Entrepreneurship
- Finance
- Strategy
Case studies industry
- Information, Media & Telecommunications
- Manufacturing
- Transportation and Warehousing