湘鄂情:情归何处?(B)

Translated title of the contribution: Beijing Xiangeqing Group Co., Ltd.(B)

Liangyong Wan, Siyu Tang

Research output: Other contributionCase Studies

Abstract

The CPC Central Committee issued an “eight-point code” prohibiting extravagance and waste at the end of 2012. This policy caused an upset in the restaurant industry, and many companies suffering losses looked to transform themselves. Xiangeqing Group reacted quickly to the significant changes in the operational environment. When its initial shift to exploit the popular restaurant market didn’t pan out, the company turned to a diversification strategy and entered into environmental protection, film and culture, and the internet/big data industry in turn. This case will demonstrate and analyze the causes, paths and outcomes of Xiangeqing Group’s strategic transformation, in order to help students better understand strategic transformation, capital operations, diversification and M&A.
Translated title of the contributionBeijing Xiangeqing Group Co., Ltd.(B)
Original languageChinese (Simplified)
Number of pages11
Publication statusPublished - 30 Apr 2015

Case number

STR-14-315

Case normative number

STR-14-315-CC

Case type

图书馆案例

Update date

2016-06-18

Published by

中欧国际工商学院

Keywords

  • 多元化
  • 并购
  • 战略转型
  • 相关多元化
  • 资本运营
  • 非相关多元化

Case studies discipline

  • Strategy
  • Finance

Case studies industry

  • Accommodation & Food Services

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