面包新语集团：以人才和技术推动创新

Founded in Singapore in 2000, BreadTalk wowed consumers with a creative lifestyle concept. In 2003, Group founder and chairman Dr. George Quek achieved his goal to list BreadTalk on Singapore Exchange. In 2017, the Group achieved a revenue of SGD599.7 million and a net profit of SGD21.80 million. Through direct investment, franchising and joint venture, by mid-2018 the Group grew to be a regional multi-brand F&B enterprise with 11 brands, close to 1,000 outlets in 18 territories, and over 7,000 employees. Moving to the next phase of growth, Dr. Quek decided to pass the management to the executive team and stressed that talent was a pivotal component. Considering its core markets in Singapore and China had been increasingly competitive, and the impact of digital transformation, Dr. Quek pondered how to inspire the executive team to innovate, and realize cross-regional talent management, especially through the use of technology. The Group planned to open the first Din Tai Fung restaurant in London by the end of 2018, making its debut in the Western market. At the same time, faced with tougher cross-border talent management challenges, Dr. Quek and his executive team needed to decide on how to assemble the team and to build a talent pool as soon as possible. This case describes the challenges and success factors of BreadTalk in different stages, and focuses on the cross-regional and digitalized talent management behind the Group's brand diversification strategy.