2020年中国首席营销官（CMO）调查报告

Translated title of the contribution: The 2020 CMO Survey Report in China

王高 (Editor), 崔洪波 (Editor)

CEIBS CMO Club

Research output: Book/Report › Report

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Translated title of the contribution	The 2020 CMO Survey Report in China
Original language	Chinese (Simplified)
Number of pages	86
Publication status	Published - 13 Jul 2021

Author information

主持机构
中欧国际工商学院高管教育课程部
中欧校友CMO俱乐部

支持机构
正见品牌顾问

报告制作团队
主编王高/崔洪波
执笔潘丹莹
视觉孙超/蒋猛东
图表李均衡

Keywords

CMO
Marketing
China

Access to Document

《2020年中国首席营销官（CMO）调查报告》Final published version, 3.85 MBLicence: CC BY-NC-ND

OpenUrl availability

4 Report

2023年中国首席营销官（CMO）调查报告
Translated title of the contribution: The 2023 CMO Survey Report in China王高 (Editor) & 崔洪波 (Editor), 2024, 80 p.
Research output: Book/Report › Report

Open Access
File
2022年中国首席营销官（CMO）调查报告
Translated title of the contribution: The 2022 CMO Survey Report in China王高 (Editor) & 崔洪波 (Editor), 31 Mar 2023, 91 p.
Research output: Book/Report › Report

Open Access
File
2021年中国首席营销官（CMO）调查报告
Translated title of the contribution: The 2021 CMO Survey Report in China王高 (Editor) & 崔洪波 (Editor), 8 Aug 2022, 81 p.
Research output: Book/Report › Report

Open Access
File

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