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2024
2024 CEIBS ESG White Paper
Wang, H., Turpin, D. V., Wang, Y., He, Z., Bournois, F., Lee, S. K. J., Chen, S. & Rui, M., 30 May 2024Research output: Book/Report › Report
Open AccessFile911 Downloads (Pure) -
2024 ESG白皮书
Translated title of the contribution: 2024 ESG WHITE PAPER汪泓, 杜道明, 王雅瑾, 何梓晴, 濮方可, 李秀娟, 陈世敏 & 芮萌, 20 Apr 2024Research output: Book/Report › Report
Open AccessFile889 Downloads (Pure) -
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products
Chen, Q., Wang, Y. & Zhang, Y., 6 May 2024, In: Journal of Marketing. 88, 5, p. 46-62 17 p.Research output: Contribution to journal › Journal
Open AccessFile -
Luxury branding and the creator Economy: Emerging challenges and future avenues
Prandelli, E., Wang, Y. & Weijo, H., Sept 2024, In: International Journal of Research in Marketing. 41, 3, p. 455-467 13 p.Research output: Contribution to journal › Journal
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Ups and Downs: Diageo's Adventure in China's Traditional Liquor Market
Ding, Y., Han, J., Wang, Y. & Cui, X., 30 Apr 2024, 11 p.Research output: Other contribution › Case Studies
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海马体：摄影界的新物种
Translated title of the contribution: HIMO: A "New Species" in the Photography Industry王雅瑾 & 朱琼 , 30 Apr 2024, 15 p.Research output: Other contribution › Case Studies
